Supermarket is not only the place to buy goods,but also to create a suitable environment for leisure.
LED lighting in the expressive force has a strong advantage.
Supermarket's lighting design is the behavior of customers to buy goods, in the process of browsing, selection process, according to the customer's visual requirements and the characteristics of a variety of different commodities, each goods in space, scientific design, in order to achieve customer comfort The visual effect.
Reasonable brightness, good color rendering index, the appropriate brightness distribution, and comfortable visual environment.
A reasonable lighting design, can attract customers' attention to the goods, in creating a comfortable shopping environment, to stimulate customer desire to buy.
The illumination and color temperature affect people's psychological feelings
LED light not only has the function of lighting, but also on the psychological impact of people: the higher color temperature gives the feeling will be more refreshing, and vice versa the more warm. Psychologists have found that the in red environment, the pulse will accelerate, blood pressure has increased, the mood is easy to excitement; in blue environment, the pulse will slow down, the mood is also more quiet. Different colors on the taste of the reaction is also different, it also saw the instincts of the goods related to things, such as to see the red, yellow will think of apples, oranges and so on. Red, yellow sweet, sweet and sour, can stimulate the appetite to enhance appetite; and dark green, blue and green feel bitter, will affect the appetite.
Different illumination and color temperature on the psychological response to a great difference, the space impression is based on color temperature and illumination of the environmental impression of the decision.
The purpose of the supermarket lighting is mainly through the different products and regions to provide the right lighting and illumination, color temperature, color and brightness changes, through the "visualization of goods" to attract consumers interested in, with the silent language to achieve communication with customers , To convey the product information, service concept and brand culture, in order to achieve the promotion of merchandise sales, reduce inventory, establish the brand image of the purpose.
the different areas of shopping malls lighting
Different types of shopping malls and shopping malls different subdivision areas, the specific requirements of the lighting effects are different, so the focus of its lighting design is also different.
The following are the same as the "
(1) fruit, sparse and flowers
Fresh produce and flowers have the brightest colors, pure white lighting effects can most directly reflect the green and fragrant sweet red. Red yellow and other dark fruits and vegetables with about 3300K warm light, green and other light-colored vegetables generally use 4500K-5500K cold white, color should be more than 80. LED has a wide color temperature range, you can restore the most vivid colors of the items, increase the desire to buy customers to strengthen the flow of goods and preservation.
(2) Meat and poultry
Fresh quality meat and poultry products must look clean and hygienic, faint pink to make beef and mutton look more fresh. A more warm and balanced lighting makes the meat and poultry food look more fresh and attractive. With low color temperature combined with red spectral components more LED light source, not only can increase the meat color effect, and less infrared heat radiation, is conducive to achieve longer storage and preservation.
(3) marine food
Fresh and high quality fish and marine goods area should use different from other areas of the cold color lighting. Cool white lighting is easy for consumers to think of the clear water, and can make seafood looks like a freshness from the sea salvage. With high color temperature blue color spectral components more LED light source, not only can increase the color effect, and less infrared heat radiation, is conducive to achieve longer storage and anti-corrosion.
(4) baked fried food
The warm colors make the yellow baked goods look more tasty and gives a fresh baked feel. Into the baked food area, consumers will find the light here into a light yellow amber. The soft, pale yellow lighting makes people feel the warmth and tempting flavor of the cooked pastry. The use of the same soft, warm lighting on the shelves can further improve the overall visual effect.
(5) Jewelry category
Jewelry is a luxury, the price is generally more expensive, so to ensure that the counter bright and eye-catching, harmonious indoor light, clearly show the correct color of jewelry, jewelry show the delicate craft and real colors, attract customers eyes, People's light, to attract customers to buy desire.
In the choice of lighting for the jewelry store, the key considerations include color temperature, lighting, flicker, infrared and so on. According to the data show that jewelry in the 3300K-7000K color temperature lighting can show the best appearance effect. Different jewelry requirements are different, such as gold jewelry, jade and diamond lighting requirements is very different. LED current temperature range because of a wide, small fever, almost non-UV and infrared, jewelry lighting become the new darling.
(6) clothing goods
There are many varieties of clothing, display a lot of way, natural and warm color of the best results. Generally with a downlight, a variety of adjustable angle lighting to do the focus of lighting. Most of the light source for the halogen lamp and metal halide lamp, high color requirements. But the halogen and metal halide lamps have a large heat characteristics, the use of high color of the LED spotlights, LED downlight, you can effectively solve these problems.
If the color temperature adjustment technology applied to the clothing display lighting, you can create a cool summer, warm winter shopping atmosphere, the clothing category of goods promotion has a great help. Compared with halogen lamps, metal halide lamps and fluorescent tubes, LED light source has some outstanding advantages, such as high luminous efficiency, energy saving; long life, small maintenance; wide color temperature range, simple and flexible control, adjustable color; , Almost no infrared UV, green and so on.